Founded by the eponymous British icon, ALEXACHUNG the brand positions itself as fashion that women want to wear.
The brand revisits the classics and plays with a savvy balance between unexpected textures, femininity and masculine essentials.
The collection’s must-have pieces? The dungarees, the trench-coat and the lightweight flowery dresses. The collection also harbours a marked 70s vibe, with a tri-coloured stripy mohair jumper, a white ruffle-sleeved blouse, a black leather zip-up mini-dress and wide-legged brick-coloured trousers.
Available as an exclusive, from 28th August, on the 2nd floor of Coupole.