Alexa Chung unveils her debut collection

alexa chungFounded by the eponymous British icon, ALEXACHUNG the brand positions itself as fashion that women want to wear.

The brand revisits the classics and plays with a savvy balance between unexpected textures, femininity and masculine essentials.

The collection’s must-have pieces? The dungarees, the trench-coat and the lightweight flowery dresses. The collection also harbours a marked 70s vibe, with a tri-coloured stripy mohair jumper, a white ruffle-sleeved blouse, a black leather zip-up mini-dress and wide-legged brick-coloured trousers. 

Available as an exclusive, from 28th August, on the 2nd floor of Coupole.alexa chung alexa chung