BALENCIAGA POP-UP

The Neo Classic handbag is on display at Galeries Lafayette Paris Haussmann 

To celebrate the launch of the Neo Classic handbag, Galeries Lafayette Paris Haussmann will be featuring this new line temporarily at a pop-up store from 20 July to 1 September. The Neo Classic commemorates the 20th anniversary of the “Classic” bag with a reinterpretation of this famous model. The concept of the Balenciaga Neo Classic pop-up echoes aspects of the urban environment, the ultimate “Neo Classic” exhibition. Two stainless steel shelters have been transformed into display windows for the brand-new handbag. Industrial-style columns, located around the display, present a distinctive logo.

The new proportions and up-to-date details of the “Neo Classic” instantly recall the original “Classic” as well as the contemporary Balenciaga style. The bag is available in deep neutral tones, from vibrant to lighter shades, each featuring galvanized metal and waxed colour details. The “Neo Classic Mini” in bright red or blue is available exclusively in Europe at Galeries Lafayette Paris Haussmann. The line is complemented by a range of small leather goods.

Coupole store – Ground floor.