Beauty gets a makeover

From mid-October, the Coupole will unveil its redesigned 400m2 Beauty Department, bringing together all the essential players as well as new signatures.

On the ground floor of the main store, in the space dedicated to emerging international brands as well as those already available in the department, make-up focuses on 3 labels including M.A.C. over 50m2, Nars, a new arrival and, exclusively to France, the Korean label Too Cool for School, championing that girly make-up look. 

For haircare, Bumble and Bumble and Aveda provide the latest products, services and advice.

Amongst the lifestyle perfumers providing fragrances, scents, skincare and candles, discover Fresh and Byredo, the signature labels of this new French-style cosmetology.

High-end and niche perfumes will also be available from scented collections by Ex Nihilo and Memo to Serge Lutens, Annick Goutal and Atelier Cologne.

This new department, combining new experiences and the art of giving, offers a world of discovery.


Modern, daring and iconic, professional make-up brand NARS was created in 1994 by François Nars, make-up artist and photographer, whose creative vision is to exalt self-expression and individual beauty.

Pioneering and world renowned, François Nars pours his artistic expertise into his brand by combining a wide creative palette of quality products and accessories, to create an infinite possibility of looks. 

Available from 10th October.



Too Cool for School is a Korean cosmetics brand launched in 2009. Thanks to products made from natural extracts, combined with creative, colourful packaging, it has become a huge success.

This autumn, discover the quirky collection “Dinoplatz”, a dinosaur in a modern, miniature world or the “Check” range, playing on the ultra-British tartan look. 

Now available as an exclusive.too-cool


American beauty label created in 1991 by Lev Glazman and Alina Roytberg, Fresh offers a whole range of lifestyle cosmetic products including treatments for the skin, body, hair, make-up as well as perfumes and home fragrances available as exclusives.

Using ingredients containing age-old properties combined with an avant-garde design, the aim of Fresh is to transform daily acts into a sensory journey.

Available as an exclusive from the beginning of November.fresh


Founded in 2006 by Ben Gorham, the Swedish perfume house Byredo develops simple perfume combinations using natural ingredients. The brand is distinguished by its contemporary elegance, sophisticated aesthetics and the particular care taken in manufacturing its certified products Made in France. 

Available from 10th


Ex Nihilo is a young and alternative Parisian perfume house that provides a range of sophisticated perfumes: Fleur Narcotique, Oud Vendôme, Rose Hubris and Musc Infini, take you on an intoxicating and radically contemporary olfactory journey. 

Available from 10th October.ex-nihilo-memo


Founded by Clara and John Molloy in 2007, Memo presents “les Échappées”: a collection of 11 perfumes that paint a unique, olfactory map of the world, a personal travel diary. 

Composed by perfumer Aliénor Massenet, each fragrance revels in contrasting flourishes and unveils itself by playing with raw materials in surprising, delicate ways. Each moment is like reconnecting with the first impression of a place in the world that holds as yet unknown beauties.

Available from 10th October.memo