{"id":1209093,"date":"2020-02-07T00:00:00","date_gmt":"2020-02-06T23:00:00","guid":{"rendered":"https:\/\/haussmann.galerieslafayette.com\/guccis-gg-psychedelic-collection\/"},"modified":"2020-02-07T00:00:00","modified_gmt":"2020-02-06T23:00:00","slug":"guccis-gg-psychedelic-collection","status":"publish","type":"post","link":"https:\/\/haussmann.galerieslafayette.com\/en\/guccis-gg-psychedelic-collection\/","title":{"rendered":"GUCCI\u2019S GG PSYCHEDELIC COLLECTION"},"content":{"rendered":"<h4>From 11 February 2020, visit Gucci\u2019s pop-up store on the ground floor of Galeries Lafayette Paris Haussmann.<\/h4>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify\">Alessandro Michele\u2019s unusual approach to luxury fashion continues to develop as he shapes new directions for the almost hundred-year-old fashion house. Today, Gucci has announced the third wave of <strong>Gucci Pins, its temporary boutiques inspired by pins on interactive digital maps<\/strong>. It follows on from the two previous editions that saw the launch of boutiques dedicated to the Gift Giving 2019 and Chinese New Year collections, which came out in November 2019 and January 2020 respectively. Today, the initiative is coming to Galeries Lafayette Paris Haussmann, where a personalised Gucci pin will appear on Google Maps. <strong>The Gucci Pin boutique at Galeries Lafayette Paris Haussmann is dedicated to the launch of the GG Psychedelic collection<\/strong>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1071454\" src=\"https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2020\/02\/exclu-gucci-300x104.png\" alt=\"\" width=\"900\" height=\"311\" \/><\/p>\n<p style=\"text-align: center\"><span class=\"texte-rouge\"><strong>Available exclusively at Galeries Lafayette Paris Haussmann.<\/strong><\/span><\/p>\n<p style=\"text-align: justify\">For this season\u2019s collection, which stands out on account of its colours, energy, impact and dreamlike spirit, Creative Director Alessandro Michele has given the GG logo a new playful interpretation with a streetwear attitude by adding multicolour stars. This new pattern, 100% contemporary and original, has been applied to various items, particularly pr\u00eat-\u00e0-porter lines for both men and women, handbags, luggage, shoes, small leather goods, accessories, and a watch. It has also inspired a jewellery line. The GG Psychedelic Gucci Pin boutique at Galeries Lafayette Paris Haussmann also features a number of<strong> exclusive items, including: A canvas rucksack, a canvas travel bag and the Ophidia canvas bucket bag, all from the GG Psychedelic collection.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1071466\" src=\"https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2020\/02\/GUCCI-300x104.png\" alt=\"\" width=\"900\" height=\"311\" \/><\/p>\n<p style=\"text-align: justify\">This approach channels the <strong>psychedelic spirit of the 70s<\/strong>, with its visual distortions, surrealist imagery and broad colour spectrums. In keeping with the brand\u2019s principles, the GG Psychedelic Gucci Pin boutique at Galeries Lafayette Paris Haussmann offers a dreamlike landscape of nocturnal refractions and reflections that transports visitors to a fantasy nightclub where they are invited to join the party. Bespoke animations plunge shoppers even deeper into this fantastical universe. The launch of the GG Psychedelic collection is supported by the whimsical campaign shot by photographer Jordan Hemingway. From the cloakroom to the dance floor, Jordan Hemingway\u2019s shots are illuminated by reflections from disco balls. As the night owls mingle and dance, the disco ball spins faster and faster and becomes hypnotic, eventually absorbing the clubbers into a fun, surreal space with giant mirrored walls.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From 11 February 2020, visit Gucci\u2019s pop-up store on the ground floor of Galeries Lafayette Paris Haussmann. &nbsp; Alessandro Michele\u2019s unusual approach to luxury fashion continues to develop as he shapes new directions for the almost hundred-year-old fashion house. Today, Gucci has announced the third wave of Gucci Pins, its temporary boutiques inspired by pins [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1172975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":{"1":"post","5":"has-post-thumbnail"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GUCCI\u2019S GG PSYCHEDELIC COLLECTION - Galeries Lafayette Paris Haussmann<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/haussmann.galerieslafayette.com\/en\/guccis-gg-psychedelic-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GUCCI\u2019S GG PSYCHEDELIC COLLECTION - Galeries Lafayette Paris Haussmann\" \/>\n<meta property=\"og:description\" content=\"From 11 February 2020, visit Gucci\u2019s pop-up store on the ground floor of Galeries Lafayette Paris Haussmann. &nbsp; Alessandro Michele\u2019s unusual approach to luxury fashion continues to develop as he shapes new directions for the almost hundred-year-old fashion house. Today, Gucci has announced the third wave of Gucci Pins, its temporary boutiques inspired by pins [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/haussmann.galerieslafayette.com\/en\/guccis-gg-psychedelic-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Galeries Lafayette Paris Haussmann\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/galerieslafayette\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-06T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2021\/03\/GUCCI-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"295\" \/>\n\t<meta property=\"og:image:height\" content=\"155\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Axome\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Galeries_Laf\" \/>\n<meta name=\"twitter:site\" content=\"@Galeries_Laf\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/haussmann.galerieslafayette.com\/en\/guccis-gg-psychedelic-collection\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/haussmann.galerieslafayette.com\/en\/guccis-gg-psychedelic-collection\/\"},\"author\":{\"name\":\"Axome\",\"@id\":\"https:\/\/haussmann.galerieslafayette.com\/en\/#\/schema\/person\/f959b188e62132997e7bf05b7825cd81\"},\"headline\":\"GUCCI\u2019S GG PSYCHEDELIC COLLECTION\",\"datePublished\":\"2020-02-06T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/haussmann.galerieslafayette.com\/en\/guccis-gg-psychedelic-collection\/\"},\"wordCount\":395,\"publisher\":{\"@id\":\"https:\/\/haussmann.galerieslafayette.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/haussmann.galerieslafayette.com\/en\/guccis-gg-psychedelic-collection\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2021\/03\/GUCCI-1.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/haussmann.galerieslafayette.com\/en\/guccis-gg-psychedelic-collection\/\",\"url\":\"https:\/\/haussmann.galerieslafayette.com\/en\/guccis-gg-psychedelic-collection\/\",\"name\":\"GUCCI\u2019S GG PSYCHEDELIC COLLECTION - 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