{"id":1363008,"date":"2025-07-18T09:48:58","date_gmt":"2025-07-18T07:48:58","guid":{"rendered":"https:\/\/haussmann.galerieslafayette.com\/?p=1363008"},"modified":"2025-08-19T15:35:09","modified_gmt":"2025-08-19T13:35:09","slug":"pop-up-beauty-of-joseon-2","status":"publish","type":"post","link":"https:\/\/haussmann.galerieslafayette.com\/en\/pop-up-beauty-of-joseon-2\/","title":{"rendered":"Beauty of Joseon"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-rounded\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Hausmann.fr_BOJ-product-lineup-1024x576.jpg\" alt=\"\" class=\"wp-image-1363042\" style=\"width:480px;height:auto\" srcset=\"https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Hausmann.fr_BOJ-product-lineup-1024x576.jpg 1024w, https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Hausmann.fr_BOJ-product-lineup-300x169.jpg 300w, https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Hausmann.fr_BOJ-product-lineup-768x432.jpg 768w, https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Hausmann.fr_BOJ-product-lineup.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-pale-pink-color\">Beauty of Joseon brings its modern Korean Hanbang beauty ritual to Galeries Lafayette Haussmann<\/mark><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Haussmann.fr_BOJ-Model-Image-1024x1024.jpg\" alt=\"\" class=\"wp-image-1363066\" style=\"width:575px;height:auto\" srcset=\"https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Haussmann.fr_BOJ-Model-Image-1024x1024.jpg 1024w, https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Haussmann.fr_BOJ-Model-Image-300x300.jpg 300w, https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Haussmann.fr_BOJ-Model-Image-150x150.jpg 150w, https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Haussmann.fr_BOJ-Model-Image-768x768.jpg 768w, https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Haussmann.fr_BOJ-Model-Image.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Visitors are invited to explore Beauty of Joseon\u2019s full range of skincare essentials \u2014 from the brand\u2019s cult-favorite <span style=\"text-decoration: underline;\">Relief Sun<\/span> to the newly launched <span style=\"text-decoration: underline;\">Daily Tinted Fluid Sunscreen<\/span>.<\/strong><br>The pop-up is thoughtfully designed to reflect the quiet elegance of a traditional Korean house, offering a serene setting where guests can experience the formulations and textures of each product.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>At the heart of the experience is the special opportunity to test the Daily Tinted Fluid Sunscreen in person, allowing visitors to find their ideal match among 12 flexible shades, while also discovering a personalized Beauty of Joseon skincare routine through a guided skin-type test.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"1363050\" src=\"https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Haussmann.fr_DTFS-683x1024.jpg\" alt=\"\" class=\"wp-image-1363050\" srcset=\"https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Haussmann.fr_DTFS-683x1024.jpg 683w, https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Haussmann.fr_DTFS-200x300.jpg 200w, https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Haussmann.fr_DTFS-768x1152.jpg 768w, https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Haussmann.fr_DTFS-1024x1536.jpg 1024w, https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Haussmann.fr_DTFS-1365x2048.jpg 1365w, https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Haussmann.fr_DTFS.jpg 2000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"1363058\" src=\"https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Hausmann.fr_DTFS2-683x1024.jpg\" alt=\"\" class=\"wp-image-1363058\" srcset=\"https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Hausmann.fr_DTFS2-683x1024.jpg 683w, https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Hausmann.fr_DTFS2-200x300.jpg 200w, https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Hausmann.fr_DTFS2-768x1152.jpg 768w, https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Hausmann.fr_DTFS2-1024x1536.jpg 1024w, https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Hausmann.fr_DTFS2-1365x2048.jpg 1365w, https:\/\/haussmann.galerieslafayette.com\/wp-content\/uploads\/2025\/07\/Hausmann.fr_DTFS2.jpg 2000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Throughout the summer, complimentary gifts and in-store events will offer even more reasons to visit.<\/p>\n\n\n\n<p><strong>Discover the timeless elegance of Korean beauty \u2014 right in the heart of Paris.<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Pop-up location: <\/h4>\n\n\n\n<p class=\"has-text-align-center\"><strong>Ground floor, Porte Mogador, Galeries Lafayette Haussmann<\/strong><br>40 Boulevard Haussmann 75009 PARIS<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Meet Beauty of Joseon\u2019s first-ever pop-up in France at Galeries Lafayette Haussman from July 18th to August 31st. Enjoy an immersive journey into traditional Korean skincare reimagined for today.<\/p>\n","protected":false},"author":73,"featured_media":1362893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[636,635,830,709,841],"tags":[],"class_list":{"1":"post","5":"has-post-thumbnail"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beauty of Joseon - Galeries Lafayette Paris Haussmann<\/title>\n<meta name=\"description\" content=\"Meet Beauty of Joseon\u2019s first-ever pop-up in France at Galeries Lafayette Haussman from July 18th to August 31st.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/haussmann.galerieslafayette.com\/en\/pop-up-beauty-of-joseon-2\/\" \/>\n<meta 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