Exclusive partnership with Saudi 100 Brands
Located on the 3rd floor, this ephemeral space showcases four bold houses redefining the codes of luxury, streetwear, and contemporary fashion. Come and discover Leem, Aleena, SADF, and TheCodedMail.
About Saudi 100 brands
Saudi 100 brands is a long term strategic initiative of the Saudi Fashion Commission aimed at supporting generations of Saudi Fashion Brands and contributing to the development of a Sustainable local Fashion industry, to create exciting cultural bridges between the Kingdom and the rest of the world.
The program tackles exciting social responsibility challenges touching Saudi Arabia and the world more broadly such as supporting gender equality, supporting women-empowerment, and supporting small businesses.
Focus on the 4 brands:
Leem: Contemporary elegance and modest fashion redefined.
Leem is a contemporary Saudi fashion brand offering modern, modest womenswear with global appeal. Known for its elegant silhouettes, refined tailoring, and accessible luxury, Leem blends current trends with timeless design. The brand empowers women to express their individuality through versatile, fashion-forward pieces that reflect both cultural values and contemporary lifestyles across the region and beyond.
Aleena: Timeless luxury and « Smart fashion » personalization.
Aleena, the women’s fashion brand, is firmly dedicated to the creation of premium, timeless designs that beautifully enhance women’s style. Aleena’s approach to Smart fashion revolves around the production of clothing that is meticulously tailored to their customers’ preferences. Aleena has the ability to dynamically adjust their production based on direct customer feedback and the insights they gain.
SADF: The fusion of Saudi heritage and Italian cashmere excellence.
SADF is a Saudi luxury brand offering timeless unisex, womenswear, and menswear pieces made from premium Italian cashmere and wool. Merging heritage with modern design, SADF champions craftsmanship, bold silhouettes, and exclusivity. With a focus on quality and innovation, the brand is shaping a new standard for Saudi luxury fashion rooted in cultural identity.
TheCodedMail: Bold streetwear and creative freedom of expression.
TheCodedMail is a Saudi fashion brand that positions itself at the intersection of streetwear irreverence and creative expression, under the slogan “Where fashion makes no sense”. They offer unisex designs and bold visual statements through their collections, pushing limits in both aesthetics and experimentation. Their product range spans apparel, footwear, accessories, and home/ lifestyle items, signaling growth from clothing into a broader brand platform.
📍 Coupole Store – 3rd floor
40 Boulevard Haussmann, 75009 PARIS
