Maison ELLE Hotel
A world of its own comes to life with the first Maison ELLE hotel in Paris. Just steps from the Champs-Élysées, this boutique hotel, designed as a welcoming home in partnership with the Valotel hotel group, reimagines modern hospitality.
« The opening of Maison ELLE in Paris, the fashion and lifestyle capital, allows, for the first time in France, a new experience beyond the magazine. Through our signature approach – originality and conviviality, elegance and ease – Maison ELLE guests can enjoy a unique and personalized ELLE moment. Together with Valotel, we are delighted to strengthen the special connection we have nurtured with our readers for over 75 years while introducing new audiences to the world of ELLE. » – Constance Benqué, CEO ELLE International
Committed and influential, the ELLE brand supports its audience daily in their pursuit of empowerment, freedom, and well-being. It also provides the best in trends and inspiration, guiding them in culture, fashion, leisure, and travel. ELLE celebrates a rich, global lifestyle through its magazine and multiple extensions: ELLE Décoration, ELLE à Table, ELLE Zen, ELLE Men. This “art of living” also extends to licensed collections worldwide. Maison ELLE embodies this expertise in a new form: a collection of boutique hotels reflecting the brand’s universe, designed and created by the Valotel group.
The November 2022 opening of Maison ELLE Paris marks the first chapter of this unique hotel collection, with new locations soon to follow in France and major capitals worldwide.
“Let’s try an experiment: if ELLE were a hotel, what would it look like? Instantly, your subconscious conjures images, a style… You get a sense, even if the mental image isn’t fully clear. You can sense it… This is the hotel we wanted to bring to life, inspired by the values of the brand. A house you discover, with the immediate feeling of being perfectly at ease in a Maison ELLE – and it couldn’t be otherwise. Because it was ELLE, because it was us.”
— Pascal Donat, President of Valotel
Maison ELLE – A Unique and Inspiring Concept
Born in Paris and devoted to contemporary fashion and lifestyle – relaxed, casual-chic, joyful, and playful – Maison ELLE revolves around three pillars:
- « French art de vivre » with Made-in-France décor inspired by the Parisian wardrobe ;
- « Smiling beauty » with wellness areas and organic, eco-responsible skincare products ;
- « Women selection », sharing curated addresses and connections in fashion and culture, alongside a concept store with Maison ELLE-designed items and apparel.
Far from standardized luxury hotels, Maison ELLE thrives in unique, human-scale spaces. Urban boutique hotels with the charm of contemporary family homes, where guests come to stay overnight or spend the day reading, working, practicing yoga, relaxing at the spa, or enjoying quality time with loved ones.
Maison ELLE embodies the magazine’s spirit and aesthetic codes, with a distinct taste for elegance, refinement, and playful creativity. A mix & match of French decorative style with diverse inspirations (historical, local, and global) celebrating warm materials and contemporary craftsmanship, with many pieces custom-designed for each Maison ELLE. The essence of French style, expressed endlessly according to each location, desire, and culture.
A prime location near the Champs-Élysées
Born in Paris and always celebrating the Parisian spirit, ELLE chose its first flagship location in the city. Maison ELLE Paris, at 14 Rue Brey, is ideally placed to enjoy the city’s energy while remaining away from the noise and bustle..
Maison ELLE Paris occupies a small 1920s building, extensively restored to resemble a true home. The façade is instantly recognizable, and the shuttered windows symbolize a house designed to welcome guests and provide a retreat from the Parisian buzz. From the lobby, the tone is set. The hotel immediately exudes the feel of a home, with shared spaces for experiences and rooms designed to celebrate private moments.
Elegant, Joyful, and Relaxed Rooms Reflecting the Parisian Spirit
Spread across five floors, the 25 rooms de l’hôtel (Cabine, Cosy, Premium) and suites (Junior Suite, Atelier Suite, Terrace Suite) are designed as urban cocoons. Inspired by the Parisian wardrobe, fabrics reference fashion codes as tweed, denim, trench and flannel, blending masculine and feminine elements characteristic of French style. This unique décor unfolds through wallpapers, carpets, and furniture designed by Parisian duo Laurent & Laurence and crafted by the finest French and European artisans.
Custom-designed brass lamps and sconces emit a golden light, enhancing warmth and intimacy. Common-area carpets feature chevron patterns that enlarge the space and pay homage to couture traditions. In bedrooms and bathrooms, tiles echo reinvented “metro tile” graphics. Floors feature classic herringbone parquet typical of Parisian apartments.
Spaces to Work, Socialize, or Relax
Designed for interaction and shared experiences, the ground floor centers on a patio filled with natural light. The lounge faces a bar counter with small tables and comfortable armchairs, extending to a dining-kitchen area with mirrored shelves and a long white marble Saarinen table. Guests can read, work, socialize over coffee or tea, enjoy a drink with friends, or head to the theater or cinema.
Maison ELLE Paris hosts exclusive experiences several times a month to immerse guests in the brand’s universe. From tea workshops to mixology classes and yoga sessions, guests enjoy moments of wellness designed to awaken the senses.
An Intimate Spa for Personalized Care
Fully dedicated to well-being, the lower floor houses a hammam, sauna, and treatment rooms with the Maison ELLE signature touch of personalization.
The spa can be privatized by reservation. Maison ELLE partners with Dr. Hauschka, a historic German brand crafting skincare and beauty products without chemicals (silicones or preservatives). A dedicated room hosts ELLE-branded online yoga classes.
A Curated Concept Store
At the heart of the hotel, a concept store showcases all of Maison ELLE’s favorite finds : fashion, design, stationery, jewelry… Each item reflects creativity, modernity, and the distinctiveness of expertly curated selections.
“We wanted to embody the space in every detail, infusing it with the spirit of the magazine. We explored ELLE magazine editions from the very beginning, resulting in a collection of original works that define our design and the soul of Maison ELLE Paris.”
— Laurent & Laurence, Designers
