Beauty of Joseon brings its modern Korean Hanbang beauty ritual to Galeries Lafayette Haussmann
Visitors are invited to explore Beauty of Joseon’s full range of skincare essentials — from the brand’s cult-favorite Relief Sun to the newly launched Daily Tinted Fluid Sunscreen.
The pop-up is thoughtfully designed to reflect the quiet elegance of a traditional Korean house, offering a serene setting where guests can experience the formulations and textures of each product.
At the heart of the experience is the special opportunity to test the Daily Tinted Fluid Sunscreen in person, allowing visitors to find their ideal match among 12 flexible shades, while also discovering a personalized Beauty of Joseon skincare routine through a guided skin-type test.
Throughout the summer, complimentary gifts and in-store events will offer even more reasons to visit.
Discover the timeless elegance of Korean beauty — right in the heart of Paris.
Pop-up location:
Ground floor, Porte Mogador, Galeries Lafayette Haussmann
40 Boulevard Haussmann 75009 PARIS
