Levi's® 501® is celebrating its 150th birthday. For the occasion, the brand is setting up an exclusive and immersive pop-up window display with a few surprises in store. See you on May 16th at Galeries Lafayette Paris Haussmann.

Happy 150th birthday to Levi’s® 501® jeans

The iconic jean is not about to bow out. The 501®, I’m not going to teach you anything, is a way of thinking, a companion of pace and lifestyle. Since 150 years, it shares your adventures, your stories, so it deserves a real birthday.

In May, Levi’s® celebrates a century and a half of couture, of stories woven together from all corners of the earth to write the story of the very first blue jean. And the best part? That heritage is alive and waiting for your chapter.

The biggest story ever worn

Visit the Levi’s® 501® Pop Up at Porte Lafayette until June 7th to celebrate the 150th birthday of the iconic jeans. On the program: free customizations every Saturday and exclusive products to win.

They are waiting for you and your 501®!


On Saturday 20 May from 2 to 8 pm, come and customize your 501® with the creations of the English artist and designer Wellemien, known for her style full of energy, femininity, colour and flowers.

👉 20 May from 2 to 8 pm, Porte Lafayette


Join us on Saturday 27th May from 2 to 8 pm to customize your favorite jeans under the expert hands of the graffiti, tattoo and illustration artist Rister, with his graphic and contemporary style.

👉 27 May from 2 to 8 pm, Porte Lafayette


On Saturday 3 June from 4 to 7 pm, come and customize your 501® with the creations of the French artist and actress Helena Soubeyrand, known for conveying emotions through her portraits.

👉 3 June from 4 to 7 pm, Porte Lafayette

*See terms and conditions in the Pop up Shop

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