ANDAM: 1989 – 2019

30 years… for the Development of the Fashion Arts

From 12 September until 16 September 2019, the Galerie des Galeries is celebrating 30 years of ANDAM with an exhibition curated by the art and design partnership M/M (Paris), revisiting three decades of style and political archives through a large chronological mural and a series of runway videos, supplemented by documents from the National Audiovisual Institute (INA).

Founded in 1989 by Nathalie Dufour and with Guillaume Houzé as its President, ANDAM, the National Association for the Development of the Fashion Arts, organises an annual competition to promote and support emerging talents in French and international fashion. More than 100 prize winners have been named since the launch of the award, including many now well-known designers, such as Martin Margiela, Jean Touitou, Christophe Lemaire, Jeremy Scott, Gareth Pugh, Anthony Vaccarello, Alexandre Mattiussi and Glenn Martens, all widely recognised for their talent. Artistic directors at luxury fashion houses, independent designers and trendsetters, these forward-thinking creatives have each, in their own way, changed the course of fashion. Time has proven the popularity of their avant-garde visions, and proven ANDAM right in its choices. —Sophie Abriat. 

M/M (Paris)

Michael Amzalag and Mathias Augustyniak met in 1989 at the École nationale supérieure des Arts Décoratifs (ENSAD) in Paris and founded M/M (Paris) in 1992. They have worked on numerous joint ventures in the fields of music, fashion, art, theatre, the press, architecture and design, and they perceive their production of signs and images as a whole that they are constantly rearranging to construct their own language. As such, the working relationships they develop with their clients are seen as a time for research as much as artistic production.


To celebrate 30 years of ANDAM with Galeries Lafayette, six fashion houses and ANDAM Fashion Award partners have joined together with eight ANDAM Award winners to come up with set of imaginative collaborations that recall iconic pieces, explore expertise and offer unique creations, all displayed along the windows and aisles of Galeries Lafayette’s flagship store on Boulevard Haussmann.

Stéphane Ashpool – Chanel. Johanna Senyk – Chloé. Gareth Pugh – Diesel. Antonin Tron – LVMH. Viktor & Rolf – Diesel. Glenn Martens – Diesel. Stéphanie D’heygere – Longchamp. Ana Khouri – Swarovski

Of the eight collaborations, only Stéphanie D’heygere’s creation for Longchamp will be available to buy, on sale exclusively at Galeries Lafayette Paris Haussmann from the Longchamp boutique on the ground floor of the Coupole store.