Galeries Lafayette makes its debut in the digital world with a collaboration with brand EGONLAB. Their Spring-Summer 2023 collection, Wonderland, can be previewed by taking part in a competition to win 3 of the brand’s flagship pieces in the form of NFT, as part of an immersive, inclusive and totally digitalised concept.
EGONLAB is an up-and-coming French brand founded in 2019. True to its experimental, inclusive DNA, the brand merges the real world and the virtual world. By crossing metaverse, NFT and augmented reality, EGONLAB has established itself as a pioneering, alternative brand, in step with its times.