Top brands | THE NEW COOL

For Nouveau Cool, the brands are committed to writing the future of fashion in favour of more circular and responsible design. Discover the brands that invite you to reinvent your style with lightness and singularity.


Balzac Paris

From April 19 to May 26

The Balzac Paris brand corner will feature a selection of second-hand tops, T-shirts, dresses and skirts, making it easy to put together the perfect look for a circularity-inspired summer.

Third floor of the main store

Designer Galerie

Galeries Lafayette’s Designer Galerie showcases the collections of tomorrow by talented new designers like Laani Raani, Jeanne Friot, Germanier, Atlein and AAlto. Blending cultural heritage and avant-garde creativity, these bold and ambitious brands are shaping the future of fashion thanks to upcycling, recycling and the use of reclaimed materials.

Second floor of the main store


Super Chinerie

From April 15 to May 26

Second-hand tableware brand Superchinerie is on a mission to decorate the tables of tomorrow. Founder Anouck Leclercq likes to mix and match periods, patterns and textures to create stylish settings that inspire curiosity and delight.

On the weekend of 20-21 April, Anouck will be onsite to present her selection of second-hand tableware and provide advice on table laying.

Third floor of the Home & Gourmet store

The anti-waste label

Galeries Lafayette Gourmet has earned a three-star “AntiGaspi Alimentaire” label, making it the first department store to earn the top accolade in this French anti-food-waste certification scheme.

Leading environmental certification body Ecocert awarded the label to Galeries Lafayette Gourmet after a detailed audit. The three stars indicate that the store has reached an exemplary level in its efforts to curb food waste.

This endorsement comes on top of the Go for Good initiative launched by Galeries Lafayette, which offers a selection of more responsible products for a more sustainable world.

Home & Gourmet store


Petit Chineur

From April 9 to 29

The founder of pre-loved clothing brand Petite Chineuse spends hours at open-air sales and in retail store backrooms looking for hidden vintage fashion gems. For The New Cool, she’s creating her first menswear pop-up. Dubbed Petit Chineur, it will feature the best of men’s vintage fashion, from timeless trench coats and standout 70s shirts to perfectly tailored suits.

Second floor of the Men’s store


From April 16 to May 6

Outdoor clothing brand Patagonia is a certified B Corporation and a founding member of “1% for the Planet”. Its pop-up space in the Men’s store will include a range of the brand’s most sustainable products.

First floor of the Men’s store


Le jouet simple

From March 28 to April 29

A French brand that makes toys out of recycled and 100% recyclable plastic, Le Jouet Simple operates a deposit return scheme.

When a child outgrows their toy, it can be returned to the company for reuse or recycling.


From April 23 to May 6

With Smala, dressing kids in second-hand clothes is an endless adventure!

Club Trésor

From May 7 to June 4

This environmentally responsible childrenswear brand offers items made from upcycled fabrics, retro-cool second-hand outfits and adjustable clothes that grow with the child.


From May 7 to June 12

For a more circular approach to fashion, second-hand specialist Kidstorie provides a resale platform for designer childrenswear.

Fifth floor of the main store

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