The “Elima” collection: where heritage meets high performance
Maui Jim introduces the “Elima” Collection, reimagining its iconic styles while offering new shapes perfectly tailored to outdoor lifestyles. Discover two new exclusive colors complementing the collection, both equipped with SuperThin Glass lenses that deliver exceptional visual clarity.
- Maui Jim Honi: an “cat-eye” frame perfect for everyday wear.
- Maui Jim Southern Cross: a sporty, wrap-around frame ideal for water sports and outdoor activities.
About Maui Jim
Born in Hawaii in 1987 and now a proud part of the Kering Eyewear portfolio, Maui Jim has grown into a world-renowned polarized sunglasses brand by beautifully balancing extraordinary lens technology with a dynamic, distinctive aesthetic. Celebrated for its unparalleled, patented PolarizedPlus2® technology, the brand offers sunglasses that block 100% of harmful UV rays and eliminate glare, while brilliantly enhancing color, clarity, and detail. While remaining deeply true to its Hawaiian roots, Maui Jim’s mission is to redefine the visual experience through cutting-edge innovation, offering a vibrant new view of the world.
📍 Ground floor – Men’s Store
48 boulevard Haussmann, 75009 PARIS
