Charlotte Cardin’s minimal and instinctive style
For the first time ever in France, Levi’s® is unveiling an ambassador-led and product-driven national campaign built around a singular creative vision. To embody this new chapter crafted specifically for women , the brand has partnered with Montreal-born singer-songwriter and pop artist Charlotte Cardin, whose modern, intentional approach to style perfectly aligns with Levi’s® contemporary femininity.
Her approach to getting dressed is instinctive and rooted in comfort. She often begins with a piece that feels soft and familiar, whether a simple tank or a pair of baggy jeans, before building the rest of her look around ease, fluidity, and movement. As someone constantly on the go, she gravitates toward versatile basics she can mix and match across travel, studios, and stages. Her style is guided by a “less is more” philosophy: beautiful materials,
thoughtful proportions, and subtle details that let her feel both effortless and fully herself. From timeless jewelry she wears on repeat to clothes that move with her – whether she’s playing piano, rehearsing, travelling or exploring Paris, her style mirrors her personality: spontaneous, intuitive, and in constant motion.
Key pieces that go with everything
The campaign forms part of a broader assortment from Levi’s® Spring Summer 2026 Collection, featuring versatile, standout pieces designed for personal interpretation and creative styling. From essential denim to airy layers and statement accessories, the collection invites fans to mix, match, and edit their own looks featuring trendy baggy shorts and summer top, reflecting the freedom to shift style with mood and moment. Charlotte is wearing key seasonal pieces like the relaxed Loose Boot Jean paired with our Parker Pretty Short Coat for a total denim style, or with our Harlie Boyfriend shirt and the Simone Blouson Parka alongside with our must-have Baby Brooklyn bag.
About Levi’s®
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories is available in more than 110 countries, allowing individuals around the world to express their personal style.
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