Abadia and The Dropped Collection, both rooted in Saudi Arabia, have been supported for the past two years by “Saudi 100 Brands”, a long term strategic initiative of the Saudi Fashion Commission aimed at supporting generations of Saudi Fashion Brands and contributing to the development of a Sustainable local Fashion industry.
The initiative used the exposure that Paris Fashion Weeks offer to introduce women designers to international press and buyers.
Abadia’s pop-up
Created by Shahd Alshehail, Abadia is an ethical luxury brand that stands at the forefront of reimagining fashion for the contemporary woman. With a signature aesthetic of combining feminine ease with masculine structure, the brand speaks to a global multidimensional woman whose fashion choices echo her personal values and lifestyle.
Abadia will showcase its Spring/Summer 2024 collection. The brand’s commitments to being ethically run extends across their fabric selections, production methods, artisanal partnership, and waste management strategies. In this collection, you’ll discover sustainable and natural materials, along with an unwavering emphasis on artisanal craftsmanship through the usage of handweaving techniques.
The Dropped Collection’s pop-up
Created by Salma Bandar, The Dropped Collection is a ready to wear luxury brand that focuses on tailoring and modern designs. The brand is revisiting its best seller and offers special series only available at the Galeries Lafayette Paris Haussmann Pop up.
The Dropped Collection has built a strong reputation by a zero waste policy : all the excess is being recycled for future collections. The brand philosophy is about strict ethical practice and limited production approach.
Located on the 2nd floor inside the Coupole Store, the dedicaded space will showcase for the first time in Paris the essence of both brands.
