Loewe infuses its original, refreshing pieces with its Spanish heritage. Jonathan Anderson, the artistic director for Loewe since 2013, has opened a new chapter for the brand, endowing it with a contemporary vision. Loewe continues to transmit its heritage, working with leather and creating a unique ready-to-wear line.

The men’s collection presents T-shirts and vests in playful prints as well as high-end leather shoes with elegant finishes. The block colour prints and relaxed lines emphasise the designer’s modern, anti-conformist style.

“I’m more interested in fashion as a culture, and I think of Loewe as a cultural brand. Today, we pay as much attention to the design of our interior as we do to the contents of our bags, our choice of hotel or even what we wear. To remain relevant, we have to offer items that can be used today.”

Jonathan Anderson – Artistic Director of Loewe.

L’Homme – 3rd floor.

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