An immersive experience in the Coupole Store
Maison Crivelli invites you to discover an exclusive pop-up for the launch of Musc Nurāsana. Explore the Maison’s various collections at our fragrance bars and enjoy exclusive services:
- Personalized engraving: Customization of the back of the bottle with a silver patina to engrave a name or initials (complimentary with any purchase of a 50ml or 100ml fragrance).
- Floral animation: Receive a rose in the color of Musc Nurāsana with any purchase of the new fragrance
Musc Nurāsana fragrance: an awakening of the senses
Musc Nurāsana marks the first milestone of a new adventure, centered on vitality. Co-created by Thibaud Crivelli and perfumer Gaël Montero, this manifesto work takes the form of a highly concentrated vegan extrait de parfum (32%).
Musc Nurāsana is a breath initially suspended, which awakens, settles on the skin, and then circulates freely with a long-lasting trail. Its very name is self-evident: Nūr, light in Arabic, evokes emerging clarity, and Asana, posture in Sanskrit, grounds the body in the moment.
This fragrance is born at the precise moment when the body awakens before the world. An inner vitality flows through the founder, carried by reminiscences of a shy morning. The extrait opens with a vivid vibration of bergamot, soon joined by the sparkling energy of a ginger CO2 extract.
- Floral heart: Spirals of incense leave their trail while a velvety Damascena rose provides balance and posture.
- Base trail: The honeyed sweetness of tonka bean stretches slowly, supported by the balmy accents of cistus.
- The signature accord: A reinvented musk, tactile, vibrant, and infused with light.
The art of layering: sensory dialogues
In certain traditions, the subtle layering of scented mists and fragrant materials applied to fabrics or the skin allowed for a shift in texture, timbre, and depth to emerge, rather than a simple addition of scents.
At Maison Crivelli, layering is experienced as an intimate moment and a space for freedom. Musc Nurāsana was designed to support or reveal other creations from the Maison:
- With Santal Volcanique: The musk anchors itself in an explosive, almost incandescent sandalwood.
- With Papyrus Moléculaire: The trail is structured around a powdery and woody grain for a new verticality.
- With Rose Saltifolia: The encounter becomes more luminous, letting a saline and marine freshness flow.
About Maison Crivelli
In Maison Crivelli’s adventure log, the Olfactory Escapades encapsulate memories experienced by Thibaud Crivelli. The brand offers olfactory compositions centered on the unexpected, transforming the vibration of a moment into olfactory matter. Much more than an ingredient, fragrance here is the artistic expression of a sensation that touches the realm of the intimate.
📍 Coupole Store – Ground floor
40 Boulevard Haussmann, 75009 PARIS
