This exclusive pop-up will spotlight five iconic names from Korea’s emerging fashion scene: FRITUR, KIMHEKIM, LIE, RERHEE and THEILMA. Blending contemporary silhouettes, refined craftsmanship and streetwear influences, these brands embody a new generation of designers redefining the codes of Korean fashion and contemporary luxury.
About MeetYourSeoul
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A Curated Selection of Korean Brands
Fritur
Fritur is a seoul-based fashion house. fritur is a combination of friday+saturday, a brand inspired by travel and relaxation that captures handcraft sensibilities. Introducing vintage wear, handcraft and embroidered comfortable outfit relaxation wear, it grows based on a consistent brand mood and philosophy. Fritur is a brand for people who have a free and flexible mindset and dream about it regardless of age. we hope fritur will accompany you in your special moments.
Kimhekim
Named after the Korean royal dynasty of ancient Gaya, KIMHĒKIM celebrates the golden artistry and craftsmanship of the bloodline. The brand’s passion for self-expression and aesthetics is sublimated into collections where the heritage is reinterpreted with an artistic approach through the modern perspective of KIMINTĒ. Being simple yet poetic, feminine and strong, they continue their unique bloodline, blending legacies with elegance with a touch of unexpected playfulness.
LIE by Lee Chung Chung
LIE is the fashion label by designer Chung Chung Lee, known for bold and structured design aesthetics. Rooted in the philosophy that “Life is an expression,” the brand values individuality and encourages the freedom to express one’s unique beauty and identity. By blending a wide range of creative ideas with a strong sense of structure, LIE presents collections that are both dynamic and romantic in nature.
Rerhee
“Rediscovering Myself” is about letting go of the pressure to stand out and focusing on what truly matters. Moving away from maximalism, fashion brand RE RHEE strips back the noise step-by-step to reveal a quiet, essential sense of self. Created by designers Junebok Rhee and Hyunjung Joo following their work with JBREFINE, RE RHEE represents a new chapter. The collection offers a modern, sophisticated wardrobe designed for those who appreciate subtle individuality and clean minimalism.
Theilma
THEILMA is a timeless hybrid brand inspired by ILMA, the Finnish word for “air.” Just like air—which has no fixed shape, flows freely, and is always present—THEILMA looks beyond strict rules and rigid boundaries. Instead, it focuses on an approach that moves fluidly across different times and attitudes. Guided by the writer Rilke’s idea to “Live the Questions,” the brand believes that embracing life’s uncertainties and choosing your own path are essential values for the modern world. Rather than being defined by fleeting trends or prescribed roles, THEILMA quietly blends into daily life—offering not a single rigid direction, but a practical way of being.
📍 Coupole Store – 3rd floor
40 Boulevard Haussmann, 75009 PARIS
