Burberry heads back to the city
Burberry recreates the London commute for its Autumn 2026 campaign, capturing the daily rituals that shape life in the city.
As people return to the capital after the summer holidays, Burberry launches its Autumn 2026 collection with a campaign that celebrates the distinctly London experience shared by millions: the commute. Set against the backdrop of the brand’s home city, characters travel through the streets of central London on their journeys to and from work. The film stars iconic British model Rosemary Ferguson alongside Cherif Douamba and Haojie Qi, as they navigate rush-hour crowds and unpredictable weather.
The narrator is Matthew Streeton, one of the voices behind the travel announcements made across the London transport network, grounding the story in the rhythms of everyday life. Delivered with a lighthearted and gently humorous tone, the campaign transforms the daily commute into a character of its own, creating an affectionate portrait of city life and transitional dressing – ready for every forecast.
The Autumn 2026 collection
The new campaign showcases the Autumn 2026 collection, a wardrobe designed to move with shifting weather and schedules. Lightweight outerwear reimagines Burberry’s signature silhouettes, from the Foxfield trench in tropical gabardine and the nylon Leadenham to the cropped Mayfair trench jacket in supple leather and softly tailored wool twill. Tonal check details and tactile leather accents add subtle contrast throughout the collection.
British tailoring is refreshed in lighter fabrics and relaxed fits. The double-breasted Denbury coat and pinstriped Bloomsbury Harrington jacket are joined by House Check-trimmed polo shirts, richly textured cashmere knitwear and wool blanket capes, creating versatile, layered looks that balance heritage with contemporary ease.
Accessories complete the wardrobe with refined functionality. Shoes span pointed Cotswolds pumps, equestrian-inspired Huntley boots and low-profile Knight Runner sneakers, while the Cotswolds tote, B Clip messenger bag and City Check bag collection bring together heritage craftsmanship and modern utility.
The immersive pop-up
The elegant new pop-up showcases Burberry’s soft accessories within a bespoke suite of furniture, inviting customers to explore the heritage and craft behind the iconic British design.
Discover curated selection of scarves – from soft cashmere to silk twill – presented in a rich palette of colours, patterns and textures, with more than 30 shades of Burberry Check.
Visit on the ground floor of the Men’s Store
📍Men’s Store – Ground floor
48 Boulevard Haussmann, 75009 Paris
