Charlotte Cardin’s minimal and instinctive style
For the first time in France, Levi’s® reveals a national product campaign embodied by an ambassador and built around a unique creative vision. To bring this new chapter to life—designed especially for women—the brand has partnered with Charlotte Cardin, the pop singer-songwriter whose modern, assertive approach to style perfectly aligns with Levi’s® vision of contemporary femininity.
Her approach to dressing is authentic and rooted in comfort. She often starts with a timeless centerpiece, such as a simple tank top or baggy jeans, before refining the rest of her outfit. Constantly on the move, she favors versatile basics that she can easily mix and match, whether traveling, in the studio, or on stage. Her style is built on a “less is more” philosophy: beautiful fabrics, thoughtful proportions, and subtle details that allow her to feel both natural and entirely herself. From the jewelry she wears daily to the clothes that follow her everywhere—whether she’s playing piano, rehearsing, traveling, or exploring Paris—her style reflects her personality: spontaneous, intuitive, and perpetually in motion.
Key pieces that go with everything
The campaign highlights a selection from Levi’s® broader Spring/Summer 2026 collection, featuring versatile, key pieces designed for personal interpretation and a creative approach to style. From denim essentials to lightweight tops and refined accessories, the collection invites fans to mix, match, and create their own looks, reflecting the freedom of a style that evolves with every whim. Charlotte wears the season’s key pieces, such as the Loose Boot jeans paired with the Parker Pretty Short Coat for an all-denim look, or styled with the Harlie Boyfriend shirt and the Simone Blouson Parka, accessorized with the must-have Baby Brooklyn bag.
About Levi’s®
The Levi’s® brand embodies classic American style—cool and effortlessly relaxed. Since their creation by Levi Strauss in 1873, Levi’s® jeans have become a timeless staple for generations and one of the most recognizable garments in the world. Today, the brand’s collection continues to evolve through constant research and an innovative spirit that remains unrivaled in the apparel industry. Our flagship denim products and accessories are available in more than 110 countries, empowering people worldwide to assert their own unique style.
