Bold high performance makeup
A lipstick that lasts all day. An eyeliner that doesn’t budge. A mascara you don’t need to touch up at noon. That is the promise of BANG BANG, the French makeup brand that makes performance and audacity its signature. At BANG BANG, makeup never apologizes: it has to hold, and it has to last from morning to night.
The brand built its reputation on a few best-sellers that have attained cult status. Eternal Pencil, an eye and lip pencil with a precise finish and long-lasting wear, celebrated for its effortless application. Eternal Matte, a matte lipstick instantly recognizable by its bullet-shaped packaging. And Eternal Mascara, designed with a brush that coats every single lash without clumping or smudging. BANG BANG products are formulated with black seed oil—the brand’s signature ingredient known for its nourishing and antioxidant properties.
BANG BANG is made for anyone who knows the impact they want to make—whether they are 25 or 55, and whether they are looking for subtle elegance or bold expression.
The capsule collection by make-up artist Charly Salvator
For its grand department store debut, BANG BANG takes over Galeries Lafayette Paris Haussmann and unveils Hôtel Charly, its first capsule collection created with Charly Salvator. A renowned make-up artist and creative director celebrated for his singular vision of beauty—and already a devoted fan of the Eternal Pencil in his own work—Charly Salvator was given full creative freedom to design this limitless collection, from shade selection and textures to packaging, product names, and visual identity.
The resulting collaboration is Hôtel Charly, a collection inspired by the spaces that spark his imagination: warm woodwork, dim lighting, and intimate lounges. The range features deep burgundy, intense brown, and rosewood hues encased in metallic burgundy packaging: the Bang Balm—a 3-in-1 multi-uses balm for lips, cheeks, and eyes—brand-new shades of Eternal Matte, Eternal Pencil, and Banger Mascara signed by Charly, two professional brushes, alongside a collector’s vanity case featuring three worlds to explore: Chic Morning, Hot Night, and Hôtel Charly. From subtle minimalism to bold, high-impact looks, everyone can make the collection their own—unapologetically.
About BANG BANG
Founded by Jérôme Devisme, BANG BANG reinvents beauty with a bold vision. Much more than simple makeup, BANG BANG turns beauty into a tool of power and confidence designed to trigger emotions and leave an unforgettable mark.
At the heart of the brand lies a conviction: makeup is no longer just another beauty step. It is a free, optimistic force that adds texture to life. BANG BANG speaks to those who own their power, refuse to play it safe, and seek to make an impact.
Without compromise, hesitation, or approximation, the brand delivers intense colors, long-lasting performance, and comfortable textures that respect the skin. An approach built on precision over abundance, offering a tight, decisive edit where the formula itself is a commitment.
📍Ground floor – Coupole Store
40 Boulevard Haussmann, 75009 Paris
