What could this fun jumble of intertwining letters in black and white or in red on a black background mean? Is it a secret code? An optical illusion? A quirky crossword puzzle? Or none of the above! The design you’re looking at is actually the latest in luxury monograms. Intriguing, iconoclastic, irresistible…That’s Longchamp LGP.
Having stolen the show when it made its grand entrance at the Longchamp runway show in New York in February, Longchamp LGP is finally ready to take to the streets. On its accessories and ready to wear, the LGP monogram is sometimes applied singularly or sometimes printed all over the item. Regardless of gender, logo lovers can swaddle themselves in the collection’s shawls and wraps. Some of the standout pieces from the ready to wear collection include, for example, a stunning nylon down jacket covered entirely in the monogram print and a laid-back sweatshirt with embroidered logo. Ready for pounding the pavements, it has lace-free neoprene trainers in an all-over black and white monogram print (and a neon yellow horse galloping on the sole) or in a technical knit with a single logo. There is also a pair of black leather mules, playfully sporting “Long” down the side of one foot and “Champ” down the other.
Choose a graphic, resolutely urban style with Longchamp LGP. Nine little letters which – across the world and in every language – are synonymous with style, energy and modernity!