The Ordinary – The New Plumping Serum

From April 27 to June 1, 2026, The Ordinary is hosting an immersive pop-up on the ground floor of the Coupole Store.

As part of the “Such beauties !” event, the brand is introducing its new Volufiline* 92% + Pal-Isoleucine 1% serum. The structural design of the space echoes the plumping action of this treatment, which is formulated to restore age-related volume loss in targeted areas of the face.

New Arrival: Volufiline* 92% + Pal-Isoleucine 1%

The Ordinary adds a new dimension to pro-aging skincare with its Volufiline* 92% + Pal-Isoleucine 1% serum, designed to visibly target facial volume loss, drop by drop.

Key Benefits:

  • Visibly plumps the skin and fine lines to reduce signs associated with volume loss.
  • Targets areas prone to loss of skin density and volume.
  • Instantly hydrates the skin.

Usage Instructions

For visible results, it is recommended to use the product continuously for 3 months.

  • How to apply: Shake well before use. Apply morning and evening, strictly after your moisturizer. Apply topically to areas of the face prone to loss of volume and density (under the eyes, temples, cheeks, and expression lines).
  • Skin type: Suitable for all skin types, including sensitive skin.
  • Note: A slight tingling sensation may occur upon application. Avoid direct contact with eyes. If irritation occurs, rinse, cease use, and consult a physician.

Ingredient Focus

1. 92% Volufiline*

A solution of the sarsasapogenin molecule in an anhydrous oil base. Sarsasapogenin is a plant-derived phytosterol (a molecule similar to cholesterol) found in high concentrations in certain plants of the Liliaceae family, such as sarsaparilla or asparagus.

The benefit: Visibly increases skin volume and firmness.

2. 1% Palmitoyl Isoleucine

A lipoamino acid formed by combining isoleucine—an essential amino acid derived from biotechnology—with a plant-based palmitic chain (an oil-type molecule) that improves its solubility in the skin barrier’s oils.

The benefit: Supports the structures responsible for the skin’s naturally bouncy appearance and its natural collagen content.

About The Ordinary

Founded in 2016, The Ordinary proves that quality is not defined by price. The brand offers clinical formulations “with integrity,” developed in its own laboratories. Accessible and transparent, it caters to everyone, regardless of age, gender, or location.

📍 Coupole Store – Ground floor
40 boulevard Haussmann

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