Smiley’s 50th anniversary

From 21 February to 3 April, Smiley is taking over Galeries Lafayette to celebrate its anniversary in fabulous festive style.

To celebrate this milestone anniversary, Smiley and Galeries Lafayette Paris Haussmann are pulling out all the stops with a host of exciting in-store entertainment guaranteed to bring a smile to everyone’s faces.

Skate Ramp x Impala 

For the 50th anniversary of Smiley, Galeries Lafayette Paris Haussmann and Impala invite you to live an unforgettable experience!

Rendez-vous in front of the Men’s store on Boulevard Haussmann for an unique skate ramp in the colours of the iconic brand.

Bring your skateboard along and try out your skills! You can also check out Impala products on the 4th floor of the Coupole store.

Gaming Area

From 21 February to 3 April 2022, check out the Neo Legend arcade games especially designed for the event. Challenge your friends to a game of table football on authentic René Pierre tables, then take a fun break to capture the moment in an immersive instax Fujifilm photocall inspired by the Smiley world, in partnership with Yellowpop

Pop-up 50 for 50 

From 21 February to 3 April 2022, as part of its 50th anniversary celebrations, Smiley is hosting “50 for 50”. Fifty iconic brands have been expertly curated by Sarah Andelman to offer their own distinctive take on the Smiley universe.

Coupole Store – Ground Floor

The Good Mood playlist

To celebrate Smiley’s 50th birthday, Galeries Lafayette is offering you ten hours of smiles with a 100% feel good playlist curated by Radio Nova. From 70s funk rock to disco, 80s house, French Touch, hip hop and electro – we’ve got 50 years of great sounds to bring a smile to everyone’s face! 

Pop-up Karl Lagerfeld

Karl Lagerfeld and Smiley have joined forces with an exclusive collection showcasing gender-neutral styles and accessories.  

From 21 February to 15 March, coinciding with Smiley’s 50th anniversary, the union of these two icons marks a milestone that’s encapsulated in a collaboration noted for its elevated design and tongue-in-cheek approach. ​

Coupole Store – 3rd Floor

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